Our research process is grounded in a thoroughly designed framework that ensures we fully comprehend every aspect of a company, enabling us to provide tailored solutions that drive business growth. The comprehensive approach involves an in-depth fundamental analysis of companies in our key sectors.
We rigorously examine businesses through primary sources like their financial statements and earnings transcripts to assess the key fundamentals that enable them to satisfy our three key criteria of what makes a successful company, which attracts legendary investors, clients, and talent. We then apply this knowledge to deliver a world-class Fractional CFO Service to our portfolio companies.
Our 3 key competencies of what we believe make a successful business are:
Compelling Story: We ensure that businesses not only have a compelling story to tell but that this story is deeply rooted in thorough research and analysis. Every element of the narrative is crafted and supported by detailed examinations of how it will be brought to life and executed effectively.
Our rigorous approach guarantees that the business story is not just engaging but is also backed by solid, data-driven insights and a clear, actionable plan for success.
Economic Moat: An economic moat speaks about a company’s ability to maintain a durable competitive advantage over its competitors, thereby protecting its long-term profitability and market share. Strong brand equity arises from a company's brand recognition, reputation, and customer loyalty, giving it a competitive edge. Companies with strong brands can charge premium prices, retain loyal customers, and maintain steady revenue. Investors see strong brand equity as an indicator of stability and long-term success, often leading to sustained growth and market resilience.
Cost Control: Effective cost control is an important competency for any successful business, as it directly impacts profitability and competitiveness. By managing expenses judiciously, companies can improve their bottom line, even in challenging market conditions. It involves optimising operational efficiencies, reducing waste, and strategically managing supply chain costs, which we help with.
As CEO of the Black British Initiative, I’m intentional about who we partner with — especially when it comes to aligning strategy with purpose. Migasuto stood out as a values-driven partner with the commercial insight to match our ambitions.
At BBI, we’re building pathways for underserved Black entrepreneurs to access real economic opportunities. From our first engagement, Migasuto brought clarity to the direction we needed, thorough, well-researched market positioning, practical financial planning, and tools that matched our growth stage. Gabriel Osamor’s leadership reflects a deep understanding of what it takes to scale with impact.
One of Migasuto’s standout strengths is its ability to translate complexity into confidence. The way they mapped out financial priorities for our next chapter showed both precision and foresight — no fluff, just structure that delivers.
With Migasuto by our side, we’re now positioned to strengthen our financial systems, drive measurable outcomes, and champion economic empowerment with stronger foundations.
I highly recommend Migasuto to any founder or organisation ready to combine purpose with strategy and scale with integrity.
Building a digital wellness platform for children demands more than features — it requires trust, timing, and financial clarity.
Migasuto delivered exactly that.
From day one, they stepped in like strategic co-founders — testing our model, refining our numbers, and preparing us for investment. Their Fractional CFO support has been nothing short of essential.
Whether it’s unit economics, budgeting, or projections, Gabriel and the team bring commercially sharp, context-aware financial leadership that’s helped Propractive move fast without losing focus.
If you’re building boldly in an emerging space, Migasuto is the financial partner you want.
The charity I lead operates a hybrid business model, balancing commercial activities with its core charitable mission of community engagement. As a new CEO, ensuring that this mission is financially sustainable meant bringing in the right partners, and that’s where Migasuto proved invaluable.
Their insight-led support is helping me take a fresh, strategic view of our commercial business model. We are not just reviewing numbers — we are developing marketing strategies and rethinking how our financial systems align with the long-term future of the charity.
The level of professionalism and effort has been evident, and Gabriel Osamor’s leadership is a driving force behind that process. Every interaction felt considered, and like me, Migasuto is committed to making a positive impact.
With Migasuto's expertise in financial strategy and operational excellence, this partnership has strengthened my ability to lead more effectively and optimise the economic performance of our commercial activities.
"When I founded BWRE, it was about creating a community and opportunity for Black women in an industry where we are vastly underrepresented. But creating change at scale also requires clarity, particularly in how we plan, fund, and sustain growth.
That’s what led me to Migasuto. I didn’t just need an accountant — I needed strategic partners. People who could translate our mission into a strong financial foundation, with clear business goals, with the insight to help us deliver on them.
From the first roadmap review, I knew we were in capable hands. Their team brought structure and flexibility. They also genuinely listened when I suggested ways to improve the onboarding process. That level of collaboration mattered.
With Gabriel Osamor’s ongoing leadership and strategic input, we’ve begun shaping goals that are measurable and meaningful. We now have a sharper financial lens, allowing us to make decisions that are driven by data but rooted in purpose.
Migasuto brings more than financial expertise — they bring intention. And for a purpose-led organisation like BWRE, that’s exactly what we require for our next phase of growth."
I had the pleasure of working with the team at Migasuto on my thought leadership content in the legal field, where their expertise in data analysis and commercial focus was invaluable. Their ability to transform complex data into meaningful insights was remarkable, making our collaboration engaging and impactful. Migasuto’s team demonstrated a deep understanding of research-driven content creation, ensuring that my messaging was both strategic and well-supported by data. Their analytical approach helped shape narratives that resonated with my audience, and their professionalism made collaboration seamless. I highly recommend Migasuto if you are seeking insightful, high-quality content backed by strong analytics and industry expertise.
Collaborating with Migasuto has significantly elevated my brand, particularly in my endeavors to promote innovative investment strategies in underserved markets like Africa. Their proficiency in transforming intricate investment, strategy, and finance concepts into visually engaging and insightful carousels and newsletters has been remarkable. This meticulous approach has ensured that my audience remains both informed and engaged. Migasuto’s deep understanding of my focus areas, combined with its storytelling prowess, has substantially enhanced my online presence. I highly recommend Migasuto to anyone seeking a content partner capable of delivering excellence and impactful results.
Working with Migasuto has been one of the best decisions for my financial planning practice. Their leadership team, Gabriel, and Mary alongside Joseph and their incredible team, has been instrumental in crafting insightful, high-quality content that has resonated with my clients and prospects, which has led to numerous opportunities for my business and positioned me as a thought leader in the wealth management industry. Their professionalism, creativity, and deep understanding of my niche have exceeded my expectations. Migasuto doesn’t just create content; they craft strategies that resonate with my audience and elevate my brand equity. I look forward to achieving continued success with Migasuto.
Migasuto has been a great fit for my PR and social media management needs. With the leadership of Gabriel, they have been able to completely revive my platforms especially LinkedIn with data-driven content which the audience finds to be highly insightful. Their team takes the time to understand my vision and adapts their analysis to align with my brand's voice, which makes collaboration seamless. If you’re looking for a firm that truly understands content strategy and can elevate your brand, I wholeheartedly recommend Migasuto!
As a passionate advocate for international trade and development in Africa, I was constantly seeking effective ways to share my knowledge and insights. However, creating impactful content can be time-consuming. That's where Migasuto came in. Their data expertise was a game-changer for my newsletter, 'Unlocking Africa.' Migasuto doesn't just provide data; they turn it into actionable stories. Their extensive research helped me uncover hidden trends and craft compelling content that resonated with my audience. Migasuto has been key to the rapid growth and engagement of the ‘Unlocking Africa’ newsletter, and I can't thank them enough for assisting me amplify my message.
Migasuto have been helping me to build my brand, they have taken the time to get to know me so every bit of content they create is my voice! They are constantly thinking of new and innovative ways of working, and I honestly wouldn’t be without them. An exceptional bespoke service, a great team (shout out to Joseph) and a genuinely lovely Founder (Gabriel). Social media takes time, Migasuto give you that time back! Highly recommend.
As a financial advisor helping my clients in the tech industry, partnering with Migasuto has significantly enhanced my reputation and confidence. Their support in copywriting and content creation has greatly improved the quality and engagement of my articles, adding more value to my network. What I appreciate most is their willingness to work within your timeframe and adapt their work to your style and personality. Their flexibility and advanced data analytics have provided crucial market insights, leading to better engagement with my clients and prospects. If you need a business and brand that can help propel your personal brand as a financial advisor, I highly recommend them.
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